Vir Cantium

I'm right, you know …

Political Correctness Gone Vansinnig*

I think I can safely declare that when we Conservatives talk of Swedish-style schools, we are not referring to this little gem:

Toys”R”Us scolded for gender discrimination

US-based toy retailer Toys”R”Us has been reprimanded for gender discrimination following a complaint filed by a group of Swedish sixth graders about the store’s 2008 Christmas catalogue.

Last winter, a sixth grade class at Gustavslund school in Växjö in south central Sweden reported Toys”R”Us to the Reklamombudsmannen (Ro), a self-regulatory agency which polices marketing and advertising communications in Sweden ….

According to the youngsters, the Toys”R”Us Christmas catalogue featured “outdated gender roles because boys and girls were shown playing with different types of toys, whereby the boys were portrayed as active and the girls as passive”, according to a statement from Ro.

The group’s teacher explained to the local Smålandsposten newspaper that filing the complaint was the culmination of more than two years of “long-term work” by the students on gender roles.

Thumbing through the catalogue, 13-year-old Hannes Psajd explained that he and his twin sister had always shared the same toys and that he was concerned about the message sent by the Toys”R”Us publication.

“Small girls in princess stuff…and here are boys dressed as super heroes. It’s obvious that you get affected by this,” he told the newspaper.

Their work done with the next generation, I suppose our liberal Swedish cousins will be going for the monkeys next.

(* “Mad” … in case you hadn’t guessed!)

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